YouTube CPM & RPM Rates by country Updated (2023)

YouTube CPM & RPM Rates can vary by country, and it’s important for content creators to have an understanding of these metrics in order to optimize their earnings. Here is an updated overview of YouTube CPM, RPM, and CPC rates by country:

  1. United States: The United States typically offers higher CPM, RPM, and CPC rates due to its large advertising market and high advertiser demand. Content creators targeting the U.S. audience have the potential to earn more from their YouTube channels.
  2. United Kingdom: The United Kingdom also provides favorable CPM, RPM, and CPC rates. Advertisers in the UK allocate significant budgets for YouTube advertising, resulting in higher earnings for content creators.
  3. Canada: Canada is known for offering competitive CPM, RPM, and CPC rates. Advertisers in Canada value YouTube as an effective platform for reaching their target audience, creating lucrative opportunities for content creators.
  4. Australia: Australia is another country that generally offers higher CPM, RPM, and CPC rates. Advertisers in Australia have higher budgets for YouTube advertising, which translates to better earning potential for creators.
  5. Germany: Germany has relatively high CPM, RPM, and CPC rates. Advertisers in Germany recognize the value of YouTube as an advertising medium, leading to better earnings for content creators.
  6. Netherlands: The Netherlands also provides favorable CPM, RPM, and CPC rates. Advertisers in the Netherlands have higher budgets for YouTube advertising, resulting in higher earnings for creators.
  7. Sweden: Sweden is known for its competitive CPM, RPM, and CPC rates. Advertisers in Sweden value YouTube as a platform for reaching their target audience, leading to better earning potential for creators.
  8. Norway: Norway offers favorable CPM, RPM, and CPC rates due to advertisers’ willingness to invest in YouTube campaigns. Content creators targeting Norwegian audiences can benefit from higher ad revenues.
  9. Denmark: Denmark also offers competitive CPM, RPM, and CPC rates. Advertisers in Denmark allocate significant budgets for YouTube advertising, creating better earning opportunities for creators.
  10. Switzerland: Switzerland is known for its higher CPM, RPM, and CPC rates. Advertisers in Switzerland value YouTube as an effective platform for reaching their target audience, resulting in better earnings for creators.

Also Read: Highest Paying CPC Countries AdSense List 2023

Please note that these rates are not fixed and can vary within each country based on factors such as the content niche, target audience, ad formats, and competition. Additionally, market conditions and trends can influence these rates over time.

It’s crucial for content creators to continuously monitor and analyze their performance, experiment with different strategies, and stay up to date with industry changes to maximize their YouTube earnings.

What is CPM?

CPM, or Cost Per 1000 Impressions, is a metric used in online advertising to measure the cost an advertiser pays for every 1000 ad impressions. It represents the price advertisers are willing to pay for their ads to be displayed a thousand times on YouTube. CPM rates can vary based on factors such as the country, niche, targeting options, ad format, and competition.

What is RPM?

RPM, or Revenue Per 1000 Views, is a metric used by YouTube creators to measure their earnings per thousand video views. It represents the estimated revenue a creator earns for every 1000 monetized views on their YouTube channel. RPM takes into account various factors, including ad impressions, clicks, ad formats, and the monetization policies of YouTube.

Also Read: 7 Best AdSense Alternatives Ad Networks that ACTUALLY PAY – 2023

YouTube CPM Rates by Country 2023 List

In this section, we’ll provide a comprehensive list of YouTube CPM rates by country for 2023. We’ll explore the average CPM rates in various countries, giving you insights into the earning potential in different regions.

Which country has the highest YouTube CPM Rates?

Discover which country boasts the highest YouTube CPM rates. We’ll explore the factors that contribute to higher CPM rates in specific countries and discuss the opportunities for content creators to maximize their earnings.

YouTube CPM Rates by Niche

Different niches on YouTube can have varying CPM rates. We’ll delve into the popular niches and discuss the average CPM rates associated with each one. This information will help content creators identify niches that offer higher monetization potential.

How to Increase YouTube CPM Rates?

Learn effective strategies to increase your YouTube CPM rates and boost your earnings. We’ll provide actionable tips and techniques that can help optimize your channel, attract higher-paying advertisers, and maximize your revenue potential.

By the end of this article, you’ll have a comprehensive understanding of CPM and RPM, insights into CPM rates by country and niche, and valuable tips on increasing your YouTube CPM rates. Let’s get started!

Note: The information provided in this article is based on industry trends and general observations. Actual CPM rates may vary and depend on various factors.

List of YouTube CPM Rates by Country in 2023

This is the list of countries with the highest CPM – Cost per 1000 views on YouTube.

CountriesCPM ($)CPM(€)CPM (£)CPM (₹)
Afghanistan$3.11€2.83£2.38₹237.51
Åland Islands$0.35€0.32£0.27₹26.73
Albania$0.74€0.67£0.57₹56.51
Algeria$2.57€2.34£1.97₹196.27
American Samoa$0.35€0.32£0.27₹26.73
Andorra$0.35€0.32£0.27₹26.73
Angola$0.15€0.14£0.11₹11.46
Antigua and Barbuda$0.45€0.41£0.34₹34.37
Argentina$0.77€0.70£0.59₹58.81
Armenia$3.91€3.56£2.99₹298.61
Aruba$0.00€0.00£0.00₹0.00
Australia$36.21€32.96£27.71₹2,765.39
Austria$16.86€15.34£12.90₹1,287.61
Azerbaijan$0.59€0.54£0.45₹45.06
Bahamas$0.35€0.32£0.27₹26.73
Bahrain$0.35€0.32£0.27₹26.73
Bangladesh$0.70€0.64£0.54₹53.46
Barbados$2.00€1.82£1.53₹152.74
Belarus$3.31€3.01£2.53₹252.79
Belgium$15.43€14.04£11.81₹1,178.40
Belize$3.00€2.73£2.30₹229.11
Benin$0.35€0.32£0.27₹26.73
Bhutan$6.30€5.73£4.82₹481.14
Bolivia$0.73€0.66£0.56₹55.75
Bosnia and Herzegovina$1.25€1.14£0.96₹95.46
Botswana$8.87€8.07£6.79₹677.41
Brazil$6.65€6.05£5.09₹507.87
Brunei Darussalam$0.80€0.73£0.61₹61.10
Bulgaria$6.83€6.22£5.23₹521.61
Burkina Faso$1.00€0.91£0.77₹76.37
Burundi$2.00€1.82£1.53₹152.74
Cabo Verde$1.50€1.37£1.15₹114.56
Cambodia$0.52€0.47£0.40₹39.71
Cameroon$1.78€1.62£1.36₹135.94
Canada$29.15€26.53£22.30₹2,226.21
Cayman Islands$1.00€0.91£0.77₹76.37
Central African Republic$1.00€0.91£0.77₹76.37
Chad$0.00€0.00£0.00₹0.00
Chile$0.54€0.49£0.41₹41.24
China$0.00€0.00£0.00₹0.00
Colombia$7.57€6.89£5.79₹578.13
Comoros$3.00€2.73£2.30₹229.11
Congo$0.40€0.36£0.31₹30.55
Costa Rica$2.62€2.38£2.00₹200.09
Côte d’Ivoire$2.24€2.04£1.71₹171.07
Croatia$1.85€1.68£1.42₹141.29
Cuba$1.40€1.27£1.07₹106.92
Curaçao$0.35€0.32£0.27₹26.73
Cyprus$7.31€6.65£5.59₹558.27
Czech Republic$9.73€8.86£7.44₹743.09
Czechia$2.95€2.68£2.26₹225.29
Denmark$17.49€15.92£13.38₹1,335.73
Djibouti$1.00€0.91£0.77₹76.37
Dominica$0.45€0.41£0.34₹34.37
Dominican Republic$2.67€2.43£2.04₹203.91
Ecuador$1.53€1.39£1.17₹116.85
Egypt$0.29€0.26£0.22₹22.15
El Salvador$3.03€2.76£2.32₹231.40
Equatorial Guinea$0.35€0.32£0.27₹26.73
Estonia$0.35€0.32£0.27₹26.73
Eswatini$0.45€0.41£0.34₹34.37
Ethiopia$1.01€0.92£0.77₹77.13
Faroe Islands$0.35€0.32£0.27₹26.73
Fiji$1.00€0.91£0.77₹76.37
Finland$11.29€10.28£8.64₹862.23
France$15.53€14.13£11.88₹1,186.04
French Guiana$0.00€0.00£0.00₹0.00
French Polynesia$0.35€0.32£0.27₹26.73
Gabon$0.35€0.32£0.27₹26.73
Gambia$2.14€1.95£1.64₹163.43
Georgia$3.46€3.15£2.65₹264.24
Germany$18.79€17.10£14.38₹1,435.01
Ghana$1.91€1.74£1.46₹145.87
Gibraltar$0.35€0.32£0.27₹26.73
Greece$6.23€5.67£4.77₹475.79
Grenada$4.25€3.87£3.25₹324.58
Guadeloupe$2.00€1.82£1.53₹152.74
Guam$2.38€2.17£1.82₹181.76
Guatemala$1.14€1.04£0.87₹87.06
Guinea$1.00€0.91£0.77₹76.37
Guinea-Bissau$2.00€1.82£1.53₹152.74
Guyana$4.50€4.10£3.44₹343.67
Haiti$3.00€2.73£2.30₹229.11
Honduras$3.32€3.02£2.54₹253.55
Hong Kong$17.23€15.68£13.18₹1,315.87
Hungary$0.90€0.82£0.69₹68.73
Hungary$6.52€5.93£4.99₹497.94
Iceland$4.33€3.94£3.31₹330.69
India$0.70€0.64£0.54₹53.46
Indonesia$0.20€0.18£0.15₹15.27
Iran$5.67€5.16£4.34₹433.02
Iraq$0.71€0.65£0.54₹54.22
Ireland$18.20€16.56£13.93₹1,389.95
Isle of Man$0.35€0.32£0.27₹26.73
Israel$14.08€12.81£10.77₹1,075.30
Italy$13.66€12.43£10.45₹1,043.23
Jamaica$4.94€4.50£3.78₹377.27
Japan$10.53€9.58£8.06₹804.19
Jersey$2.00€1.82£1.53₹152.74
Jordan$1.50€1.37£1.15₹114.56
Kazakhstan$1.77€1.61£1.35₹135.18
Korea (the Republic of Korea)$8.88€8.08£6.79₹678.17
Korea$0.00€0.00£0.00₹0.00
Kuwait$6.56€5.97£5.02₹500.99
Kyrgyzstan$1.23€1.12£0.94₹93.94
Lao People’s Democratic Republic$5.09€4.63£3.89₹388.73
Latvia$6.60€6.01£5.05₹504.05
Lebanon$1.70€1.55£1.30₹129.83
Lesotho$0.35€0.32£0.27₹26.73
Liberia$2.00€1.82£1.53₹152.74
Libya$4.69€4.27£3.59₹358.18
Liechtenstein$1.00€0.91£0.77₹76.37
Lithuania$6.86€6.24£5.25₹523.90
Luxembourg$0.35€0.32£0.27₹26.73
Macao$1.25€1.14£0.96₹95.46
Macedonia$1.27€1.16£0.97₹96.99
Madagascar$0.50€0.46£0.38₹38.19
Malawi$0.35€0.32£0.27₹26.73
Malaysia$1.40€1.27£1.07₹106.92
Maldives$2.01€1.83£1.54₹153.51
Mali$8.41€7.65£6.43₹642.28
Malta$5.34€4.86£4.09₹407.82
Martinique$0.00€0.00£0.00₹0.00
Mauritania$3.80€3.46£2.91₹290.21
Mauritius$7.05€6.42£5.39₹538.41
Mayotte$3.00€2.73£2.30₹229.11
Mexico$9.51€8.66£7.28₹726.29
Moldova$3.80€3.46£2.91₹290.21
Mongolia$5.85€5.32£4.48₹446.77
Montenegro$0.35€0.32£0.27₹26.73
Morocco$0.34€0.31£0.26₹25.97
Mozambique$6.78€6.17£5.19₹517.79
Myanmar$1.22€1.11£0.93₹93.17
Namibia$2.00€1.82£1.53₹152.74
Nepal$2.14€1.95£1.64₹163.43
Netherlands$17.77€16.17£13.60₹1,357.11
New Caledonia$1.33€1.21£1.02₹101.57
New Zealand$28.15€25.62£21.54₹2,149.84
Nicaragua$1.92€1.75£1.47₹146.63
Niger$6.00€5.46£4.59₹458.23
Nigeria$2.89€2.63£2.21₹220.71
Northern Mariana Islands$0.45€0.41£0.34₹34.37
Norway$20.17€18.36£15.43₹1,540.40
Oman$3.78€3.44£2.89₹288.68
Pakistan$0.59€0.54£0.45₹45.06
Palestine$2.50€2.28£1.91₹190.93
Panama$1.73€1.57£1.32₹132.12
Papua New Guinea$2.27€2.07£1.74₹173.36
Paraguay$2.48€2.26£1.90₹189.40
Peru$1.24€1.13£0.95₹94.70
Philippines$0.48€0.44£0.37₹36.66
Poland$7.67€6.98£5.87₹585.76
Portugal$10.32€9.39£7.90₹788.15
Puerto Rico$8.05€7.33£6.16₹614.79
Qatar$1.11€1.01£0.85₹84.77
Réunion$0.35€0.32£0.27₹26.73
Romania$1.85€1.68£1.42₹141.29
Russian Federation$1.45€1.32£1.11₹110.74
Rwanda$1.09€0.99£0.83₹83.24
Saint Kitts and Nevis$0.45€0.41£0.34₹34.37
Saint Lucia$0.35€0.32£0.27₹26.73
Saint Pierre and Miquelon$1.67€1.52£1.28₹127.54
Saint Vincent and the Grenadines$1.33€1.21£1.02₹101.57
Samoa$0.00€0.00£0.00₹0.00
San Marino$1.50€1.37£1.15₹114.56
Saudi Arabia$0.33€0.30£0.25₹25.20
Senegal$0.80€0.73£0.61₹61.10
Serbia$1.20€1.09£0.92₹91.65
Seychelles$1.75€1.59£1.34₹133.65
Sierra Leone$3.50€3.19£2.68₹267.30
Singapore$17.75€16.15£13.58₹1,355.58
Sint Maarten (Dutch part)$0.50€0.46£0.38₹38.19
Slovakia$0.67€0.61£0.51₹51.17
Slovenia$8.28€7.54£6.34₹632.35
Solomon Islands$0.35€0.32£0.27₹26.73
Somalia$1.24€1.13£0.95₹94.70
South Africa$10.00€9.10£7.65₹763.71
South Sudan$2.00€1.82£1.53₹152.74
Spain$14.22€12.94£10.88₹1,085.99
Sri Lanka$4.06€3.70£3.11₹310.07
Sudan$2.82€2.57£2.16₹215.37
Suriname$7.03€6.40£5.38₹536.89
Svalbard and Jan Mayen$0.35€0.32£0.27₹26.73
Sweden$13.36€12.16£10.22₹1,020.31
Switzerland$23.13€21.05£17.70₹1,766.46
Syrian Arab Republic$1.32€1.20£1.01₹100.81
Taiwan$0.59€0.54£0.45₹45.06
Tajikistan$1.67€1.52£1.28₹127.54
Tanzania$1.96€1.78£1.50₹149.69
Thailand$0.27€0.25£0.21₹20.62
Timor-Leste$0.67€0.61£0.51₹51.17
Togo$1.87€1.70£1.43₹142.81
Trinidad and Tobago$2.39€2.18£1.83₹182.53
Tunisia$1.00€0.91£0.77₹76.37
Turkey$3.08€2.80£2.36₹235.22
Turkmenistan$1.00€0.91£0.77₹76.37
Turks and Caicos Islands$0.45€0.41£0.34₹34.37
Uganda$2.22€2.02£1.70₹169.54
Ukraine$1.27€1.16£0.97₹96.99
United Arab Emirates$8.13€7.40£6.22₹620.90
United Kingdom$21.59€19.65£16.52₹1,648.85
United States$32.75€29.81£25.06₹2,501.15
Uruguay$3.17€2.89£2.43₹242.10
Uzbekistan$0.94€0.86£0.72₹71.79
Vanuatu$0.35€0.32£0.27₹26.73
Venezuela$3.75€3.41£2.87₹286.39
Viet Nam$0.25€0.23£0.19₹19.09
Virgin Islands (British)$1.00€0.91£0.77₹76.37
Virgin Islands (U.S.)$3.29€2.99£2.52₹251.26
Western Sahara$0.35€0.32£0.27₹26.73
Yemen$1.11€1.01£0.85₹84.77
Zambia$13.00€11.83£9.95₹992.82
Zimbabwe$3.00€2.73£2.30₹229.11
List of YouTube CPM Rates by Country in 2023

Top 10 Countries with Highest YouTube CPM Rates in 2023

RankCountryCPM (Cost Per Mille)
1Australia$37.24
2United States$33.78
3Canada$30.18
4New Zealand$29.24
5Switzerland$24.16
6United Kingdom$22.62
7Norway$21.20
8Germany$19.82
9Ireland$19.23
10Netherlands$18.80
Top 10 Countries with Highest YouTube CPM Rates in 2023

FAQs

Which country has the highest CPM on YouTube 2023?

The country with the highest CPM on YouTube in 2023 can vary depending on various factors such as advertiser demand, competition, and industry trends. However, countries like the United States, United Kingdom, Canada, and Australia are often known to have higher CPM rates due to the larger advertising budgets and more developed digital advertising markets in these regions.

What country has the highest RPM on YouTube?

Similar to CPM rates, the country with the highest RPM (Revenue Per 1000 Views) on YouTube can also vary. Countries with stronger advertising markets and higher advertiser demand tend to have higher RPM rates. The United States, United Kingdom, Canada, and Australia are countries that often offer higher RPM rates for YouTube creators.

Which country has the lowest CPM?

Countries with lower advertising budgets and less mature digital advertising markets typically have lower CPM rates. However, it’s important to note that CPM rates can fluctuate and are subject to change based on various factors. India have comparatively lower CPM rates may include developing regions or countries with a smaller online advertising presence.

Why is CPM low in India?

CPM rates in India can be relatively lower compared to some other countries due to factors such as a large population, high competition among content creators, and a growing digital advertising market. Advertisers in India often have more budget constraints, resulting in lower bid values and, consequently, lower CPM rates.

What is YouTube RPM in India?

YouTube RPM (Revenue Per 1000 Views) in India can vary depending on the content niche, target audience, and ad monetization strategies of creators. While there is no fixed RPM rate for India, creators can optimize their RPM by focusing on niche selection, quality content creation, targeting relevant keywords, and attracting engaged viewership.

What is CPM in India?

CPM (Cost Per 1000 Impressions) in India refers to the cost that advertisers pay for every 1000 ad impressions on YouTube. The CPM rates in India can vary depending on factors like the ad format, targeting options, competition, and the specific niche of the content. Advertisers in India often have smaller budgets, which can contribute to comparatively lower CPM rates.

What is the max RPM in the world?

The maximum RPM (Revenue Per 1000 Views) on YouTube can vary and is not fixed worldwide. The RPM rates depend on factors such as niche, audience demographics, ad formats, and advertiser demand. While some creators might achieve high RPM rates in specific circumstances, there is no universally determined maximum RPM for all channels or countries.

What is the average CPM in India?

The average CPM (Cost Per 1000 Impressions) in India can vary depending on the niche, content category, targeting options, and other factors. On average, CPM rates in India tend to be lower compared to some other countries due to various market dynamics and advertiser budgets. However, it’s important to note that actual CPM rates can vary significantly based on the specific context and campaign parameters.

Please keep in mind that the information provided is based on general observations and industry trends and may not represent the exact CPM or RPM rates at a given time.

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